A weekly newspaper circulating in the Llanelli area. Founded in 1909 the newspaper's main content is local news. Originally a conservative newspaper, it has been politically independent since ca.1920. The newspaper was owned by Llanelli Star Ltd between 1937 and 1968, by the Northcliffe Newspaper Group between 1969 and 1973, by Swansea Press Ltd in 1974, and by South West Wales Media Ltd in 2011.

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